You Create The Music.

I Build and Run your Fan Club.

Fan Relationship & Revenue Strategist for established artists ready to own their audience.

I build fan-powered revenue systems to turn your most devoted supporters into sustainable income so you can create on your terms.

Come home to the music career Meant for you

You're exactly where you need to be. I'm so glad you're here.

Watch the video.

This is meant for you.

Here’s what I know about you...

You pour your soul into your music.

You plan the perfect release strategy.

You create an unforgettable live experience.

You craft the announcement, and only 6% of your followers see it.

And your biggest fans who would drive 3+ hours to see you play have to find out through someone else’s IG story.

Meanwhile, everyone's telling you touring is "back" while ignoring that costs have exploded and profits have disappeared. Venues and promoters take their cut. Ticketing companies add ridiculous fees.

Even successful tours are barely breaking even.

You're doing everything "right" and the math still ain't mathing.

You've got fans who show up, numbers that prove it, and a work ethic that would put most artists to shame.

But somewhere between building your audience and actually monetizing it, the system stops working in your favor.

Not because you're failing, it's because you've outgrown the playbook everyone handed you.

The platforms that helped you grow now profit from keeping you separated from the people who want to support you most.

The strategies that got you here can't take you where you're going.

And the worst part?

You already know something needs to change.

So you're told...

  1. Post more and then fall into the “Content Creator” trap which is burning you out

  2. Pay for expensive ads to boost your vanity metrics (streams, followers, & views).

  3. Reach out for playlist placements and pray your song blows up.

  4. Already feel successful? They tell you to double down on what's exhausting you

And all of that eats up all of your money, time, and energy when you want to CREATE MUSIC.

It's about playing a game where the rules were written by people who profit from your dependence.

Your fans deserve more than being data points on a dashboard and being treated like an ATM.

And guess what?

They want to support you year-round, but don’t have a reliable way to do so.

If you want the freedom to create more music, work on your business, and outsmart the industry...

Build a direct line to your real fans and treat it like the most valuable asset you have.

This isn't about you or your music not being good enough.

Meet your fan relationship & revenue strategist

I’m Dakota Nash and I build fan clubs that transform careers.

All while protecting your time, creativity, and energy.

I’ve been in your shoes as an artist, music lover, & fan.

I know what it’s like to pour your soul into your craft and still wonder...

Where are my people?”

That’s why I do what I do.

I help artists build a direct line with fans that are so tapped in, so loyal, it feels like family.

The kind that buys your merch, shows up early to your sets, and shouts every word like it’s the gospel.

I only work with 3-4 artists at a time.

I take on fewer artists because I can't half-ass anything. It's not in my DNA.

When we work together, you get my full brain, my full energy, my full care.

That's the only way I know how to show up.

a man in a blue hat and a blue beanie
a man in a blue hat and a blue beanie

I'm here to help you build:

  • Something real.

  • Something profitable.

  • Something sustainable

  • Something that feels good for your soul and your wallet.

It all starts with your humble email list

It's your underground VIP club, and NOBODY can shut down.

Let’s be clear: this isn’t about sending “newsletters” and blasting promos.

It’s about building a space where you call in your superfans and they feel chosen.

Where they get the first listen, the inside scoop, and the kind of access that makes them proud to say...

"I was here before the world caught on."

Why email?

The show ends. Email is how YOU stay in control of what happens next.

Your fans leave your show high on what you just experienced together.

They're pulling out their phones to stay close to that feeling, and the algorithm decides if they ever see you again.

This is the gap where your career leaks money.

Email transforms one-night stands into relationships that happen to be wildly profitable.

It's your direct line when you drop new merch, announce tours, release exclusives, offer VIP experiences—anything you dream up.

This is the "Afters Mindset."

It's not about being louder or trendier. It's about being smarter.

By staying in touch with fans after the lights come up and keeping that energy alive.

Only 10% of artists are using email effectively right now.

This is your unfair advantage.

Let me show you how...

The afters are where you make your money

Artists 2 Fans Signature System

Artists2Fans is your all-in-one system to build a fan club that actually pays you back.

We’re talking your full email departmentstrategy, copy, design, fan loyalty, automation, maintenance, segmentation, and implementationall dialed in to help you build a fan-powered career that gives you more freedom to stay in your zone of genius.

  • You’ll feel confident af in your email strategy

  • You’ll talk directly to your ride-or-dies.

  • You’ll stop chasing trends and start creating from what lights you up

Here’s what happens when your email system finally aligns with your vision:

Artists2Fans isn’t just a service. It’s your key to long-term growth.

It evolves with you, scales with your dreams, and keeps your art in the driver’s seat.

Dakota has a strong work ethic, integrity and is committed to excellence. Their personality and ability to make people feel at ease is impressive. They bring an element of sunshine to all they do. ”

- Kelsea Johnson, West End Theater

"Dakota consistently seeks feedback and is always up for a new challenge. They consistently took my input and applied it immediately while coming up with their own ideas on how to execute our game plan. Dakota is a pleasure to work with and a great teammate as well.”

- Sean Stemas, PhotoShelter

Your 30 day fan club transformation

In 30 days, I build the foundation of your entire email system curated with your goals in mind.

One that connects you directly to your fans, sets you up to earn more, and keeps your momentum without burning you out.

The 4 phases of the Artist 2 Fans system:

Phase 1: Stop guessing. Start knowing.

What you'll discover: Why some fans buy everything while others just lurk, plus the hidden money you're leaving on the table. We'll uncover which platforms and messages actually move the needle for YOUR audience, find out what your biggest fans wish you offered, and spot the exact moments you're losing potential superfans.

Phase 2: I build your money making fan club

What you'll get: A system that turns casual listeners into paying fans while you focus on creating. We'll clean house on your list, set up flows that work 24/7 to welcome new fans, remind buyers what they're missing, turn followers into paying fan club members, and create irresistible ways for people to join your world.

Phase 3: Create Raving Superfans

What happens: Turn "I like your music" into "I'll buy anything you release" and "I never miss a show." I craft a fan magnet so good fans will thank you for taking their email. We'll send the right message to the right fan at the right time, and know exactly whether you're talking to your ride-or-dies, fresh ears, or supporters who actually open their wallets.

Phase 4: Never run out of things to say

What you'll have: Consistent fan engagement that builds anticipation and drives sales. We'll turn every release into an event your fans can't wait for, send emails fans actually want to read, and see exactly what's working so you can do more of what makes you money.

My Bold Promise

I help you own your audience and turn your email list into a money-making fan club in 30 days so you can connect deeper, sell with ease, and protect your creative energy.

What it takes to build your fan club

Every artist is at a different stage in their career, so your investment depends on your goals, tech stack, and how involved you want me to be.

I work with artists who understand that putting a few thousand into a fan-first ecosystem (like email, offers, and experience) isn’t a cost.

It’s a cheat code.

Because when you create intimacy and exclusivity, people will be begging to support you.

If you’re still treating your art like a hobby, I’m probably not your person.

But if you’re ready to build a freedom-filled, fan-powered career then you found the right person.

I only take on 3-4 artists at a time.

Because real fan club magic doesn’t happen overnight.

It takes care, creativity, and a fuck ton of strategy.

Your biggest fans deserve nothing less.

Investments start at $1,500+

Frequently asked questions

How is this different from any other marketing agency?

It's not. Because I'm not a marketing agency.

I'm a strategic partner who understands how to protect your time, energy, data, and money.

When we work together, you get me. Not a team, not an assistant, not outsourced labor.

You get my full brain, direct access, and obsessive attention to your specific vision.

I don't do sleazy funnels or hype tactics. I build fan-first systems rooted in authentic connection that deliver value to your people.

Money follows naturally when the relationship is real.

How long does it take to see results?

Some clients start seeing increased engagement and sales in the first few weeks especially from the welcome flow or a merch-driven campaign.

That said, this is a long-term play. We're building systems that keep paying you back, not just quick wins.

Beyond the money wins, you'll have direct access to your most devoted fans. No more wondering if they saw your announcement. No more empty shows because the algorithm buried your post.

The peace of mind alone is worth the investment.

Do I need a big following for this to work?

Nope. You just need people on your list who actually care. I've worked with artists who had under 100 fans on their list and still made serious money because their connection was strong.

It’s about depth, not just reach.

Do you design emails?

I’m a strategist and copy specialist first. My magic is in the words, not the visuals. That said, I’ll make sure everything is clean, clear, and easy to read. If you want something more designed, I can either guide you through a simple layout or bring in one of my trusted designers.

But here’s the truth: Great copy beats pretty graphics every time.

Especially when you’re an artist speaking to real fans.

What I write will feel like you.

Like a handwritten love note from backstage.

That’s the stuff fans remember.

Do I still need to post on social media?

Yes. But with intention.

Social media and content are your invitation.

Email is your house party.

You still need to show up on social to invite people into your world, but instead of posting just to keep up with the algorithm you’ll be posting to drive traffic to your fan club and email list.

No more hoping for your post to go viral.

We’ll create a system where your socials become a steady stream of “casual fans” joining your list and that’s where the real connection (and money) happens.

So yes, social still matters but now it’ll work for you, not the other way around.

Can I book you for a one off project or specific campaign?

Yes. I offer welcome flow builds, custom campaign strategy for tours, launches, releases, and other fan-engagement moments if you're not ready for the full Artists2Fans partnership.

Most artists who start with a one-off project end up wanting the full system, but we can start wherever makes sense for you.

James Blake Has 700,000 followers but can't reach his fans

When I saw his Instagram post, I couldn't believe it.

700,000 followers. Only 3,000 views.

If a Grammy-winning artist can't reach his own audience...

What chance do the rest of us have?

And that's when I realized artists are making 5 mistakes that keep them broke despite big followings.

Inside my free guide "The 5 mistakes killing your fan club," I'll show you:

  • The follower trap keeping you broke (and how to escape it)

  • The psychology trick to have fans begging to join your fan club.

  • How to stop draining your energy and start turning casual listeners into paying superfans.

James Blake's advice?

"The humble mailing list is your way out of this."

I agree with James.

This guide + my free 7-day email course will show you how to avoid these mistakes and build a fan club people are begging to join.

My Guarantee

Here’s the deal: I love writing emails. I love executing strategies.

But what I love even more?

Watching my partners build careers they're proud of. Where their art pays them back and their fans turn into family.

I want my partners to win.

I mean genuinely win with more revenue, deeper connections, and the freedom to create on your terms.

While I can’t guarantee specific numbers or conversion rates (because every artist and audience is different).

I can guarantee this:

Your art, your time, and your energy are protected with me.

I'm not going to turn your career into my content. I don't name-drop. I don't use you as a case study without permission.

Your wins stay yours.

This work is about building you a sustainable career, not me building a portfolio off your name.

You're getting a dedicated partner who's all in on your vision, your voice, and your long-term success.

I’ll ask the right questions. I’ll push when needed. And I’ll go the extra mile because that’s how I roll.

If you're looking for a strategic partner who protects what you've built while helping you grow it, you've found them.

What if this one call changes everything?

Your fans are out there waiting to connect with you.

Some are missing shows. Some are missing your drops. Not because they don't care, but because there's no system connecting you to them.

That's what I build.

This call isn't about being "ready" or "perfect"—it's about starting the conversation. We'll explore where your biggest fans are falling through the cracks, what's possible with a fan system built around YOU, and whether we want to build something powerful together.

You'll walk away with clarity and a better understanding of what's actually possible for your career.

Come as you are. Let's dream a little and see if we're a fit.

Not ready to chat?

Come hang out with me on socials!

Instagram and LinkedIn (aka the briefcase app 💼) are where I show up the most.

You’ll get a peek into my world: music, fan club gems, no fluff music marketing tips, and lots of dancing.

I infuse everything I post with joy, wonder, humor, and compassion because that’s what this work is really about.

Fair warning: You’ll want to be my friend and guess what? I’m here for it.

Whether you’re watching from the sidelines or ready to jump in, know this:

I’m always just a DM or email away.

Meet you under the disco ball 🪩

Latest IG posts : @talk_nashty2me